“The preferred source of magic and novelties by retail stores since 1973!”

Magic City, a leading and international distributor of magic tricks, accessories and novelties, has acquired exclusive products from the most innovative minds. A steady inventory of over 4000 items, including more than 400 products manufactured and printed exclusively in our own facility. We are located south of Hollywood, California and occupy our warehouse year round. A great location and extensive inventory leads to fast delivery worldwide.

Started in 1973 by Chuck Kirchner and joined by his sons Steve and Gerald, Magic City possesses extensive knowledge and experience that sets them apart from other jobbers. Their information, ready to be shared, is valuable to those who retail magic and novelties. Merchandise changes daily and they supply the latest and greatest in books, videos, tricks, and novelties. Their information, ready to be shared, is valuable to those who retail magic and novelties.

Transacting business on a daily basis with worldwide dealers and manufacturers, for nearly 30 years, gives Magic City a leading edge. Want to give your business that same edge? Want to have that experience at your fingertips? Give Magic City the chance to exceed your expectations!